One of the most critical thinkers in persuasion today is Robert Cialdini, whose research and writing on persuasion has boiled down persuasion into 6 principles that you must know if you want to achieve maximum success in business.
Here's an outstanding video that breaks the principles down and gives real-life examples of how they work -- after you watch the video, feel free to comment on how you have used or may start using these principles:
Labels: influence, marketing jewelry, persuasion, Robert Cialdini, selling handcrafted jewelry, selling handmade jewerly