The Science of Persuasion ... do you REALLY know how to influence others?

One of the most critical thinkers in persuasion today is Robert Cialdini, whose research and writing on persuasion has boiled down persuasion into 6 principles that you must know if you want to achieve maximum success in business.

 Here's an outstanding video that breaks the principles down and gives real-life examples of how they work -- after you watch the video, feel free to comment on how you have used or may start using these principles:


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