I glanced at twitter earlier this week and was surprised to see a
jewelry maker remark, after what was apparently a pretty good day of selling online,
“Why are people still buying jewelry in a tough economy?”
Don’t ask. It is one of the great unanswered mysteries
of the universe. Answers are no more forthcoming now than they ever were.
not a necessity. Never has been. Even people who have a lot of it continue to
buy more. Just for fun, I occasionally ask people how many pieces of jewelry
they own. Almost no one can tell me.
offend of the gods of jewelry buying, I would simply suggest that, particularly
in a rough economy, jewelry offers an enormous amount of pleasure – as well as
an item that will last almost forever – for not very much money compared to
many other things.
soldier on, continue to sell and not question why people buy. No one knows.
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