There
is no question that times are difficult across the country for many, many
Americans. It’s likely that you know at least one person – and probably several
–impacted by the economy. It’s a strain on families everywhere, even among the
wealthiest people I know.
There’s
been an interesting phenomenon, though, that jewelry makers have reported to me
from coast to coast: People are still buying jewelry.
Why?
Perhaps because it’s an “affordable” luxury. One that will last for a long,
long time, And one that is immediately rewarding.
At a time
when so many have cut back on so much, jewelry is a gift the buyer can give
herself without feeling guilty.
It also
puts the buyer in personal contact with the jewelry artist. At a time when
people may mistrust big institutions, including “big box” retailers, regular
folks may turn to local business owners – and that includes you! – because they
trust you and find comfort in the relationship.
It’s
difficult to know what will turn this economy around. But maybe it will start
to happen just one person at a time, as buyers gain confidence from sellers
like you. One person at a time.
