The "Golden Rule" of Jewelry Sales

The Golden Rule says, “Do unto others as you would have them do unto you.”

This translates for artisan, handcrafted jewelry makers into “sell unto others as you would have them sell unto you.”

You should sell to people with the same honesty, understanding, and integrity that you expect from someone selling to you.

To me, the most important thing about selling is truly caring about your customers and prospects.

Good business owners (that's YOU!) care about themselves, their products, their company, and helping their customers make good buying decisions.

This should come through in your sales efforts. If you make people feel important, they will make you feel important, too.

If you make them feel comfortable through your warmth, knowledge and caring, they will buy your jewelry.

And you'll be able to turn those casual meetings where someone comments on your jewelry -- or those prospects who come to your booth or website -- into loyal, longtime and repeat customers.

So make the effort to treat your customers the way you like to be treated. And then some!

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