To Free? Or not to Free?

Artisan jewelry makers sell a premium product at (what I hope) is a premium price.

And if you're selling online, or delivering an order by mail that you took at a show, one option is to offer free shipping to your customers.

BlueNile.com offers free shipping, and I think it's an excellent "bonus" for handcrafted jewelry makers to offer because artisan jewelry is generally light and inexpensive to ship anyway.

You want to capture the expense of the shipping in your pricing, but it should be nominal.

(You can also offer expedited shipping, like USPS Priority Mail or FedEx, at an additional cost.)

Some people love the idea.

Some people don't.

Please comment if you're offering free shipping now to explain how you do it.

If you don't offer it, please tell us why not?

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