Business and marketing "planning" (planning is the "P" word) is one of the more daunting aspects of jewelry selling for many of you.
I totally get it and understand why. It's related to another "P" word -- the Perceiver score on the Myers-Briggs Type Indicator.
I am a Perceiver and I suspect that many of you are as well. Having this type means having a preference for not necessarily finishing everything on time. People like us enjoy being interrupted because of the new ideas or excitement that comes from that. We're not very deadline oriented. And we may not necessarily enjoy planning in advance, because it can remove some of the excitement we experience when things just happen by accident or chance.
However, planning in advance -- especially business and marketing planning -- can help you get an idea of what you should and shouldn't be doing over the next year.
Having a general plan can help you get a sense of what's coming up. It can also help you decide whether or not a new idea that comes in over the transom is one that you should pursue even if it's not on your plan.
There are some excellent resources at http://www.score.org that can help you plan and run your jewelry making business more effectively.
Specifically, there are business plan outlines that you can download that are easy to follow and will help you plan for the year ahead. Click this link to get those: http://www.score.org/template_gallery.html. My personal favorite is the business plan for an existing business.
I realize that right now you are probably more focused on holiday selling than planning for the year ahead. That is totally appropriate. But once the presents are unwrapped and the eggnog and potato latkes are put away, fill out your business plan for the year ahead.
It's a really good thing to do.
PS: One of the best services I offer to jewelry makers is a comprehensive Myers-Briggs Type Indicator analysis. If you're interested in learning more about that, click here: http://www.marketingjewelry.com/mbti.htm
Labels: David Weiman, jewelry marketing, jewelry selling, MBTI, Myers-Briggs Type Indicator, planning, Score.org