1. Why did you buy from me?
Some people feel silly asking this question. I don’t. I ask my clients this all the time, and I have never had someone refuse to answer.
Bonus Question: If you know the person referred other clients to you, you should ask them what they said to that referred buyer. Knowing how current clients get others to buy from you is critical to learning how to market yourself.
I’ve learned a lot from asking this question of clients who have referred others to me. In fact, it has changed how I market myself in some areas, because the referring client’s words were so powerful and effective.
You should -- after getting the answers to these questions -- have new insights into buying motivation and values.
And new ways of learning why customers enjoy buying from you.
Keep asking and keep learning.
When you apply what you know, your business will keep growing. And you will, too.