It's All About Action

One of my favorite concepts in business success comes from Stephen Covey’s great book The 7 Habits of Highly Effective People. (if you click that link, it will take you to a page of resources where I include a brief description of that book.)

It is Habit 1: Be Proactive. The essence of this habit is that we have the power to guide and fulfill our lives by taking actions in furtherance of our goals.

It is a high leverage concept.

The reason that I am emphasizing that concept now, is because I want to encourage you to take an action today based on something you read in the posts on this blog.

To get the most value out of any marketing or selling idea, you have to use it. For some people taking action produces anxiety. It feels more comfortable sometimes to coast than to step on the accelerator.

But if you think back on any real success that you created in which you enjoyed, you know that it began with you taking an action.

So as you read through this blog, look for ideas that you believe will help you increase sales. Make a list on a separate sheet of paper of the ideas that appeal to you the most.

Then, accept this challenge: Take one action today that is in the service of using that technique or strategy.

An action includes clicking on a website to get more information, making a telephone call to a customer that you haven’t spoken to in awhile, contacting a perspective business partner or collaborator to generate new ideas for your business. It is any observable behavior that you can do.

But it is essential to do something. Because actions are what drives business, helps us grow, stretches us.

And it is also the best way to get the highest return on your investment in what you read about marketing and selling jewelry.

Those of you who know me through our correspondence, or our telephone calls, or from the live seminars that you have attended, know that I am committed to and place a high value on providing a huge amount of value to you. I consider it a privilege to serve you.

Make the most of the resources you get from me and others by using the ideas.

To selling more!

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