Is Something Holding You Back? (Selling jewelry and cognitive dissonance)

Do you want to make more money as a jewelry maker?

Do you enjoy getting paid for something you love to do?

Or do you feel guilty when someone pays you?

Guilty that it might not be worth what you're charging?

Feeling bad that they're giving you money for something you already love to do?

If that describes you, you need to sit down and have a talk with yourself about your own value. And the value of your jewelry.

In the psychology field (I'm a licensed psychologist with a doctorate and two master's degrees in psychology) there's an interesting phenomenon: cognitive dissonance.

In simple terms, cognitive dissonance occurs when two things don't go together in your own mind. For example, people generally have reasons for choosing what they buy. So if you just pull a bar of soap off the shelf in the store without really thinking about it, it can create dissonance.

In the one hand, you have reasons for doing something. On the other hand, you just picked a bar at random -- you didn't have a reason for doing it.

Dissonance is uncomfortable, so we rationalize it away.

Selling something you love to make anyway creates dissonance.

You love to do it, which is its own reward. So why do you have to be paid for it?

Being paid creates dissonance, because in life, you're used to WORKING to get paid, and most people don't really like to work!

So it creates a conflict in your mind when someone pays you for something you already love to make.

That creates dissonance, which you might lower in your own mind by deciding not to charge too much. If you don't charge too much, after all, then you're not really getting paid, and you're still doing it for love.

How do I know all of this about you?

Because I've corresponded with THOUSANDS of jewelry makers all over the world for the past 23 years.

I get it.

Let me help you, though.

The joy that people get from the jewelry you make cannot be measured. Every time they look at it, touch it, pick it up, put it on, wear it, get compliments, smile, feel good about themselves and more, it's because of:


You did that.

You created it.

You put your hands to metals and gems and beads and created something joyful that will OUTLIVE the person you sold it to.

To paraphrase Leland Quick, founder of Lapidary Journal, jewelry makers create "deathless things of beauty."

When you charge too little, you are depriving the BUYER of feeling good about the value of what they're buying.

THEY LOVE YOUR JEWELRY. And one of the most rewarding ways they can show that is to pay you for it.

Let them.

Resolve the dissonance you may have over charging for your jewelry by flipping the script:

Your customers are happy to pay you for something they love. By not charging enough, you are causing dissonance in their mind, because they got this amazing beautiful original thing that they paid almost nothing for.

Remember, you don't want bargain hunters for clients.

You want people who love jewelry, and are happy to pay for it.


They're happy.

You're happy.

It's a beautiful thing.

If you are not making enough money from your jewelry selling, I want to teach you how to make more.

One of my BEST ways of doing that is through the monthly tips, advice and secrets we pass along in Jewelry Selling Insights. Check it out. You'll be happy you did, and right now, it's available at 50% OFF the regular subscription price. That won't last long. You get a HUGE amount of selling information even in just the back issues. Take advantage. Click here to see it:

Also, 101 MORE Great Jewelry Selling Techniques, my new eBook, is on sale for 50% OFF. It contains, well, 101 jewelry-selling techniques. It also comes with a bunch of free bonuses that will help you sell more jewelry. And it's fully guaranteed for one year, and you keep the book even if you get a refund. In other words, and don't take this the wrong way, but it's worth about 10 times what I'm charging regularly, and you're getting it for half, and you're going to sell your pants off with it, so it's kind of nutty if you don't get it. You'll make more money from it. And it's guaranteed:

Also, this is a video I did about why jewelry makers should charge more for their jewelry.

If my essay above didn't convince you, I hope this brief video will:

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